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October 4, 2024
Curious about who the T20 World Cup 2024 Sponsors? The tournament is backed by a diverse group of premium and global partners, and we’ve outlined each of them below. Just like these sponsors, you too can seize incredible opportunities through T20 betting bonuses.
The success of the T20 World Cup 2024 is fueled by a stellar lineup of sponsors, ranging from global corporations to smaller businesses. These sponsors play a crucial role in making the tournament a grand spectacle, supporting both the exciting cricket action and the overall experience. Let’s dive into who these sponsors are and how they contribute to the event’s success.
Premium Partners
Global Partners
Official Partners
Social Responsibility Partner
Additional Partner
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Since 2002, Emirates has made a notable impact in the cricketing world, starting with its support for the International Cricket Council (ICC). Between 2007 and 2015, the airline took its involvement a step further by sponsoring the ICC’s panel of umpires and match officials. Their partnership grew stronger, leading to a contract extension in 2016 that lasted until 2023. Now, in 2024, Emirates has advanced to become a Premium Partner of the ICC. While details of this latest development are still emerging, Emirates’ unwavering commitment to cricket remains clear.
Saudi oil giant Aramco is a key sponsor of the T20 World Cup. Aramco first partnered with the ICC as a Global Partner in October 2022, but in 2024, they became a Premium Partner. Their sponsorship, recently extended until 2027, covers all major ICC tournaments, including the Men’s T20 World Cup 2024. Aramco’s involvement shows their strategy to connect with global sports, using cricket’s massive fanbase to boost their brand’s visibility.
Founded in 2005, DP World is a global logistics company from the UAE that became an official partner of the ICC in June 2023. By May 2024, DP World elevated its role to Premier Partner, a partnership set to last until 2027. Their key contributions include delivering the match ball for all 55 World Cup matches and presenting the tournament trophy, ensuring the event runs smoothly with their logistical expertise.
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Coca-Cola, a Global Partner of the ICC, is one of the most recognized names in the beverage industry. Their five-year contract, signed in July 2019, covers sponsorship of all ICC tournaments, including the T20 World Cup in 2024. Coca-Cola’s involvement continues their tradition of sponsoring major sporting events, bringing a familiar and refreshing presence to cricket grounds worldwide.
In September 2023, Indian financial services company IndusInd Bank became a Global Partner of the ICC. This multi-year partnership includes exciting events and promotions for customers, employees, and cricket fans. By partnering with the ICC T20 World Cup 2024, IndusInd Bank demonstrates its commitment to engaging with a wide audience through the globally loved sport of cricket.
Modern technologies are taking center stage at the T20 World Cup, thanks to the Near Foundation and FanCraze. As the ICC’s official blockchain partner until 2025, Near Foundation aims to boost fan engagement through Web 3.0 technology, offering innovative digital experiences and new ways for fans to interact with the game.
FanCraze, a cricket NFT platform launched in January 2022, introduced ‘Crictos,’ digital collectibles of iconic cricket moments. Their partnership with the ICC, which includes the ‘ICC Crictos SuperTeam’ fantasy game, will see more exciting product launches during the 2024 ICC Men’s T20 World Cup.
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The ICC’s Cricket for Good initiative, in partnership with UNICEF, aims to harness the power of cricket to make a positive impact on lives. Launched in 2015, the program focuses on enhancing food security, access to clean water, health, education, and child protection worldwide. As the official social responsibility partner for the 2024 ICC Men’s T20 World Cup, this initiative will continue to strengthen local communities and drive meaningful change.
Max Life Insurance has partnered with Star Sports, the official broadcaster for the ICC Men’s T20 World Cup 2024. As the insurance partner for the Cricket Live event, Max Life will receive prominent exposure during the tournament through promotional tags, commercial slots, and in-show integrations. This partnership aims to engage cricket fans and build trusting relationships, showcasing Max Life’s commitment to the sport.
The diverse and influential sponsors of the ICC T20 World Cup 2024 highlight the tournament’s global appeal and financial viability. From logistics and beverages to financial services and cutting-edge technologies, each sponsor adds unique value that enhances the overall experience for spectators and ensures the event runs smoothly.
These sponsors reflect the worldwide popularity and prestige of the ICC T20 World Cup. Their partnerships provide essential financial support while also enriching the event through innovative fan engagement initiatives and social responsibility programs. With the backing of these esteemed sponsors, the T20 World Cup 2024 is set to be an extraordinary and successful celebration for cricket fans around the globe as we look forward to the thrilling matches ahead.
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