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October 3, 2024
Are you aware of the IPL 2024 sponsor and its previous sponsors? We’ve compiled all the details for you.
Since its launch in 2008, the Indian Premier League (IPL) has become a global cricket sensation. In addition to the thrilling matches, the league has drawn major brands as sponsors, greatly enhancing its financial success and appeal. Take a look at the table below for a quick summary of the IPL 2024 sponsor:
IPL Sponsors | ||
Year(s) | Sponsor | Industry |
2020 | Dream11 | Fantasy Sports |
2021 | VIVO | Smartphones |
2022-Present | Tata Group | Conglomerate |
Let’s take a look at the IPL’s title sponsors over the years:
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The Board of Control for Cricket in India (BCCI) recently made a significant announcement: the TATA Group, a prominent Indian conglomerate renowned for its global presence and commitment to excellence, has secured exclusive sponsorship rights for the Indian Premier League (IPL) from 2024 to 2028.
This partnership between the BCCI and the TATA Group marks a pivotal moment in cricket history. TATA Group’s impressive bid of INR 2500 crore reflects its dedication to the sport and its belief that the IPL is one of the premier sporting events worldwide.
By awarding the title sponsorship rights to TATA Group, both organizations demonstrate their commitment to excellence. The TATA Group, synonymous with innovation, integrity, and leadership, is an ideal partner for the IPL, which is celebrated for its thrilling cricket action and unparalleled entertainment.
Partnership | Brand |
Title Sponsor | TATA |
Official Partners | My11CircleCREDUpstoxRuPaySwiggy Instamart |
Official Orange & Purple Cap Partner | TBA |
Official Broadcasters | Star Sports |
Official Digital Streaming Partners | Jio Cinema |
Umpire Partners | TBA |
Official Strategic Timeout Partner | CEAT |
Check out who made the highest partnership in IPL 2024.
Fact | Details |
Highest title sponsorship fee | INR 439.8 crore (VIVO, 2018-2019) |
Longest title sponsorship tenure | 4 years (DLF Ltd.) |
Shortest title sponsorship tenure | 1 year (Dream11) |
First non-Indian title sponsor | VIVO (Chinese smartphone manufacturer) |
Fans from around the globe are tuning in to the IPL for its thrilling displays of talent and sportsmanship. The partnership with the TATA Group not only broadens the league’s audience but also solidifies its position as a significant event on the international sports calendar.
The TATA Group’s commitment to cricket extends beyond the IPL. Their sponsorship of the Women’s Premier League highlights their dedication to promoting gender equality and empowering women in sports, enhancing the overall cricket experience.
This groundbreaking partnership has been made possible through the visionary leadership of Mr. Jay Shah, Honorary Secretary of BCCI, and Mr. Arun Singh Dhumal, Chairperson of IPL. Their foresight and strategic thinking have propelled the IPL to unprecedented heights, establishing it as a true leader in the sports industry.
With the TATA Group’s expertise and resources, the IPL is poised to elevate the fan experience further. From advanced technological enhancements to engaging fan interaction initiatives, this collaboration promises to set new standards for cricket entertainment.
Check out the table below that shows the IPL sponsors of previous seasons to date.
Year(s) | Sponsor | Industry |
2008-2012 | DLF Ltd. | Real Estate |
2013-2015 | PepsiCo | Beverages |
2016-2019 | VIVO | Smartphones |
2020 | Dream11 | Fantasy Sports |
2021 | VIVO | Smartphones |
2022-Present | Tata Group | Conglomerate |
In the inaugural season, DLF Ltd., India’s foremost real estate developer, won the title sponsorship with a bid of INR 40 crore. This agreement marked the start of a profitable partnership that lasted for four seasons.
Following DLF, global beverage giant PepsiCo became the title sponsor for three seasons. During this time, the league’s popularity surged even more, reinforcing its status as a premier sporting event.
Chinese smartphone manufacturer VIVO made its entrance in 2016 by securing the title sponsorship for a substantial amount. Their partnership continued until 2019, with a temporary break in 2020 due to political tensions. VIVO returned in 2021, highlighting the increasing influence of technology companies in the sponsorship arena.
Read more latest cricket news at IPLwin365.online
With VIVO’s temporary exit in 2020, fantasy sports platform Dream11 took over as the title sponsor. This change represented a shift in the sponsorship landscape, highlighting the diversification of brands associated with the IPL.
In 2022, the Tata Group, one of India’s leading conglomerates, obtained the title sponsorship rights for a record-breaking amount. This five-year agreement, lasting until 2028, underscores the IPL’s lasting appeal and its ability to attract major corporations.
The table below displays the title sponsor for IPL 2024 along with the initial sponsorship fees.
Year(s) | Sponsor | Fee |
2008-2012 | DLF Ltd. | 40 per year |
2013-2015 | PepsiCo | Not publicly disclosed |
2016-2017 | VIVO | 100 per year |
2018-2019 | VIVO | 439.8 per year |
2020 | Dream11 | 222 |
2022-Present | Tata Group | 500 per year |
2022-Present | Tata Group | Conglomerate |
Note:
The sponsorship fee for PepsiCo is not publicly disclosed. The fee for the Tata Group represents the annual cost as part of their five-year agreement.
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The Indian Premier League (IPL) is governed by the Board of Control for Cricket in India (BCCI). In 2022, they generated ₹12,715 crore from the sale of just two teams. The average price for a team reached ₹6,357 crore, reflecting a remarkable increase of 17 times in just 13 years.
Brand value has increased tenfold due to a surge in attendance at stadiums and viewership of matches. Here’s what you need to know about the brand value of IPL teams following the conclusion of the 2023 season:
IPL Team | Brand value |
Mumbai Indians | USD 87.0 million |
Chennai Super Kings | USD 80.6 million |
Kolkata Knight Riders | USD 78.6 million |
Royal Challengers Bangalore | USD 69.8 million |
Gujarat Titans | USD 65.4 million |
Delhi Capitals | USD 64.1 million |
Rajasthan Royals | USD 62.5 million |
Sunrisers Hyderabad | USD 48.2 million |
Lucknow Super Giants | USD 47.0 million |
Punjab Kings | USD 45.30 million |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Chennai Super Kings (CSK):
Team Partnership | Brand |
Principal Partners | TVS EurogripEtihad AirwaysIndia CementsGulf OilBritish EmpireSNJ 10000Reliance JIOAstral Pipes |
Official Partners | Vision 11ICICI BankCoca Cola |
Merchandise Partners | Play RHello FMFever FMFan Craze |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Mumbai Indians (MI):
Team Partnership | Brand |
Principal Partners | SliceDHL |
Associate Partners | IDFC First BankAstral PipesReliance Jio |
Official Partners | Jio CinemaDream11Garnier MenUSHABisleriBIRA 91Max Life InsuranceBKTRadio CityFever FMRadio One |
Merchandise Partners | EUMEFanCodePlaetoPlay RThe Arena |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Gujarat Titans (GT):
Team Partnership | Brand |
Principal Partner | Ather |
Associate Partners | Capri LoansBKT TiresJIOAstral PipesSimpolo CeramicsACKOEquitasLubiRayzon Solar |
Official Partners | RarioDream11Jio CinemaBisleriHavmorCromaMunchBig Ant StudiosBoat |
Exclusive Ticketing Partner | Paytm Insider |
Merchandise Partners | EMFanCode ShopCybeart |
Radio Partners | 95 Radio OneTop FM91.1 FM Radio City |
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Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Royal Challengers Bangalore (RCB):
Team Partnership | Brand |
Main Title Sponsor | Qatar Airways |
Principal Partners | KEI Wires and CablesHappiloReliance JIO |
Associate Partners | PUMAHindware Italian CollectionBoatEquitasMahindraNippon Paints |
Official Partners | Eat SureRarioMunchAmpereRestolexDream11Bira 91Royal Challenge Packaged Drinking WaterHombale FilmsAmul OrganicManipal HospitalsAryaka7UPITC Master ChefFever 104 FMBella VITAJio CinemaBirla EstatesAlstone |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Delhi Capitals (DC):
Team Partnership | Brand |
Principal Sponsor | JSWGreen PanelDP World |
Associate Sponsors | Green PanelDP WorldGMRRoyal StagJIOJBLZed BlackMahindraGalaxy Basmathi Rice |
Official Partners | Fan CrazeBKTDream11BIRA 91Fancode ShopEUMEJio CinemaBisleriWrognMedulanceBig Ant StudiosFever FM94.3 Radio OnePunjabi FeverHRXAsian FootwearsAmul Organic |
Exclusive Ticketing Partner | Paytm Insider+Paytm |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Rajasthan Royals (RR):
Team Partnership | Brand |
Title Sponsor | Luminous |
Principal Sponsor | BKTReliance JIO |
Associate Sponsors | GOEL TMTUBON Born To Free |
Official Partners | Dream11 |
Official Licensees | FanCode ShopTagZGullyactive ClubPlay R |
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Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Punjab Kings (PBKS):
Team Partnership | Brand |
Title Sponsor | EBIX Cash |
Principal Sponsor | BKTLotus HerbalsReliance JIOOasis All SeasonsDream11Hindware Home Innovation Limited |
Official Partners | TideAVPL Drones |
Associate Partners | CAMPA Official Pouring PartnerMunchAmul OrganicB Natural Juices And BeveragesOrion Turtle ChipsDurbi PlywoodLovable Airy Lightly Lovely |
Official Kit & Merchandise Partner | T10 Sports |
Official Digital Collectibles Partner | Rario |
Associate Partners | PayTM Insider98.7 BIG FM |
Fan Merchandise Partner | Fancode ShopThe ArenaPlay R |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Sunrisers Hyderabad (SRH):
Team Partnership | Brand |
Title Sponsor | Fan Craze |
Principal Sponsor | BKTKUHL Stylish FansJIOTCLDream11EBIX Cash |
School Education Partner | Bachpan |
Simplify Partner | NBL |
Official Merchandise & Lifestyle Partner | Wrong |
Official Pouring Partner | Campa |
Celebration Partner | Royal Challengers Package Drinking Water |
Official Cosmetics Partner | Dazzler Eterna |
Official Gaming Partner | Big Ant Studios |
Official Partner | BIRA 91 |
Official Fan Merchandise Partner | Fan Code |
Outdoor Media Partner | Mera Hoardings |
Official Medical Partner | Apollo Hospitals |
Official Organic Foods Partner | Amul Organic |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Kolkata Knight Riders (KKR):
Team Partnership | Brand |
Principal Partner | MyFAB11BKT |
Associate Sponsors | LUX CoziJOY Personal CareMoney 9JIOACKORoyal GreenSRMB |
Official Partners | Thums UPBoatMio AmoreHRXBira 91Amul Organic |
Licensing Partners | The Souled StoreLIT-AF.INEUMEFancode Shop |
Media Partners | Fever FM94.3 Radio ONEThe TelegraphSampark |
Health Partner | Woodlands Hospital |
Here are the details regarding the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the Lucknow Super Giants (LSG):
Team Partnership | Brand |
Sponsors | My11CircleShyam SteelGreen PlyJIOVIDABond Tite AdhesivesTOO YUMMPrayag BathwareSomanyFancrazeRoyal Challengers Package Drinking WaterKingfisherCampa |
Official Partners | PayTM Insider + PayTMDr. Vaidya’s New Age AyurvedRadio CityThe Soul StoreALCISSpencer’sMacmeriseFC HospitalityAmul OrganicSahara Hospital |
Finally, the TATA Group securing the rights to sponsor the IPL title heralds a new era of excellence, innovation, and camaraderie in the realm of cricket. Cricket fans are eagerly anticipating the start of IPL 2024, as the TATA Group prepares to deliver an extraordinary showcase of talent, passion, and top-tier sportsmanship.